This page highlights my experience categorized under public relations and marketing across all jobs I have completed. All skills and experiences have been listed only once, even though many were completed in multiple positions.​

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Junior Publicist/PR Assistant - R Public Relations

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Press Releases​​

- Created and distributed press releases for clients' announcements.

Earned Media

- Pitched journalists to get press coverage for our clients using inbound and outbound sources.​​​

- Researched publications and journalists to create media lists for outreach.

Staffing Client Events​

- Organized and staffed client events to assist clients and make sure the event runs as planned. 

Client Interview Preparation​​

- Prepared clients for broadcast, written, and phone interviews by creating interview preparation sheets with best practices and potential questions/answers.

Media Monitoring​​

- Monitored news for press secured for our clients.

- Monitored client sentiment and press mentions of our client.

Meeting Agendas and Client Meetings​

- Created meeting agendas outlining the topics of the meeting

- Conducted client meetings to review what progress was made over the previous week and discussed what work is currently being done.

Conducting Influencer Outreach​

- Researched influencers that would be suitable to collaborate with our client.

- Conducted outreach and organized influencer visits, making posting expectations clear and following up post-visit. 

Creating Monthly and Quarterly Communications Reports and Plans​

- Created monthly reports of secured press, where we succeeded and where adjustments need to be made. 

- Created quarterly communications plans with a roadmap of what we will be focusing on for the next quarter. Includes a report of the previous quarter with successes and areas for improvement. 

Creating Press Kits for Clients​

- Created press kits with client information for distribution to target publications. 

 

Communication Liaison - Steinbacher, Goodall & Yurchak

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Newsletter Creation and Distribution​​​​​

- Wrote and distributed a newsletter for firm clients.

Social Media Copywriting

- Wrote social media posts and posted on firm social media accounts (LinkedIn)​

Content Creation

- Created fact sheets and other informational documents for clients using Canva.