Public Relations
This page highlights my experience categorized under "Public Relations" across all jobs I have completed, with the most recent first. All skills and experiences have been listed only once, even though many were completed in multiple positions.
Junior Publicist & PR Assistant
R Public Relations.
- Creating and Distributing Press Releases
- Earned Media - Inbound and Outbound
- Staffing Client Events
- Client Interview Preparation
- Client Media Monitoring
- Creating Meeting Agendas and Conducting Client Meetings
- Conducting Influencer Outreach
-Creating Monthly and Quarterly Communications Reports and Plans
-Creating Press Kits for Clients
Communications Liaison
Steinbacher, Goodall & Yurchak
Newsletter Creation and Distribution
Once a month, we will send out the ECN (Elder Care Navigation) newsletter. This newsletter informs people who are ECN clients of important information, as well as general updates on the firm. In the example attached, we remind our clients to get important tax forms submitted, while also informing them about local support groups and the benefits of participating. This newsletter is sent out through email and through regular mail.
Social Media
I do not run the LinkedIn Account for the firm, but we decided that members of our team should become "thought leaders" in their industry. I run the LinkedIn accounts of three people in the firm. I post 2-4 times a month with updates regarding them, and other posts relevant to the firm.
Content Creation
We work hard with the Alzheimer's Association to meet the needs of some of our clients with Dementia. Every year on the summer solstice, the Alzheimer's Association observes the Longest Day. The Longest Day is meant to shine the light on the darkness of dementia, and the Alzheimer's Association honors the day by fundraising and spreading awareness. This video that I created shows an interview with one of our clients whose wife has Alzheimer's dementia and let him share his story.